Sunday, April 28, 2019
90 points Assignment Example | Topics and Well Written Essays - 250 words
90 points - Assignment ExampleFor instance, I will attempt to understand the cultural values of my clients when merchandising the products of the firm in order to entertain respect for the customs of my target clients. Similarly, I will apply the judgment of environmental scanning to make headway valuable information that can benefit the firm. For example, I will utilize both online and offline means to receive information about the trends in the competition in the market. The collected information will help the marketing team to devise comprehensive marketing tactics to acquire a competitive edge.In my part as a marketing representative, I will endeavor to understand the preferences and purchasing behavior of the customers. For example, I will conduct routine customer surveys to establish what products and services they would like my firm to improve. The surveys will helper the marketing team to capture the needs of the customers as contained in the Maslows hierarchy of needs. Similarly, the concept of race selling will be paramount in my marketing activities. I will apply the concept in creating a long-term relationship with the potential as well as existing customers who give out to different generations as I seek to satisfy their various
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