Global Markets Assignment Example | Topics and Well Written Essays - 4250 words

Global Markets - Assignment Example tional culture ,its prime emphasis in its overall mission and the anti trust troubles of Microsoft in established markets as the reason for its move to new international markets ; the paper goes on to examine the concept of globalization and the reaction to economic policies pursued in last decade in order to further the process of globalization and lessons for Microsoft initiative in Russia from such reaction to globalization policies of last decade. Finally the paper suggests how a Microsoft R&D initiative in the form of an FDI may turn to be successful international marketing effort in Russia. Microsoft -A corporate profile and Organizational culture "Microsoft is the global leader in software, services and solutions. It was founded in 1975 by William H. Gates III, better known as Bill Gates. In the fiscal year ending 30 June 2006, Microsoft employed 71,553 people and had net revenues of $44.28 billion. Microsoft operates from 9.9 million sq. ft. of office space all over the world. With headquarters in Redmond, WA, USA, it has subsidiaries in 104 countries and operation centers in Dublin, Ireland; Humacao, Puerto Rico, USA; Reno, Nevada, USA and Singapore". (Profile, 2006)Microsoft's history is full of important milestones. Some of the important dates in Microsoft's history can be listed as follows: on 25 June 1981 Microsoft was incorporated ; on 12 August 1981, IBM introduced its personal computer with Microsoft's 16-bit operating system, MS-DOS 1.0 ; on 13 March 1986: Microsoft's stock went public ;on 22 May 1990 Microsoft launched Windows 3.0; on 25 June 1998 Microsoft launched Windows 98;on 22 June 2000: Bill Gates and Steve Ballmer outline Microsoft's .NET strategy for Web services ; on 31 May 31, 2001: Microsoft launched Office XP ;... The paper begins with looking at Microsoft corporate profile, organizational culture ,its prime emphasis in its overall mission and the anti trust troubles of Microsoft in established markets as the reason for its move to new international markets ; the paper goes on to examine the concept of globalization and the reaction to economic policies pursued in last decade in order to further the process of globalization and lessons for Microsoft initiative in Russia from such reaction to globalization policies of last decade. Finally the paper suggests how a Microsoft R&D initiative in the form of an FDI may turn to be successful international marketing effort in Russia. This essay makes a conclusion that Microsoft would do well to remember that Russians possess excellent technical education, understanding of networks and, programming knowledge. It would be an ideal human resource strategy to recruit out of such a talented pool which even had tenacity to hack US software in 1980 so as to make Russian programmes work. As of today Russia has many skilled people but only a few jobs for them. Such unemployed talent is involved in social evils like hacking for earning money and name. Moreover hacking operates in gangs, groups and clubs which are well organized and have basis in social communal system of organization. Such groups have often been persecuted for global level hacking. Microsoft should ideally convert its policy of community work for Russian reality to wean away such talent. Russians have strong desire for Internet access, but find it to be an expensive affair.